A partnership proposal · She & HER × Atlanta Pride
Let us build the room for the sapphics.
Chris — Desirée Mayon, founder of She & HER.
Your theme is Louder & Prouder. We'd like to bring a room where sapphic women get to be neither for an hour — two days across your weekend, anchored by Erica Mason, who lives here.
It sits in the middle of a full weekend we're producing around your festival: wellness on the BeltLine at sunrise, a phone-free listening room at night. We produce it. We staff it. We fund it. We need somewhere to put the middle.
The weekend it sits inside
Before the ask, the context — because the room isn't a booth, it's the middle of a day we've already built.
Our head of experiential designed the weekend as one rhythm: center, hydrate, move, carry, rest, listen, connect. Six of the seven happen on the BeltLine or in a private listening room, on our permits and our budget. The fifth — rest — is the Powder Room, and it's the only one where we'd rather be inside your event than outside it.
Click any step.
SoulRise with Saki
The weekend opens at sunrise with a guided meditation and morning charge — self-worth, rest, presence, community care, pride in identity. It acknowledges the history sapphic women are standing in, and it frames wellness as a practice rather than a luxury. A quiet beginning, on purpose, before anything loud happens.
HerHydration
A branded hydration station built on coconut water and spring water, with alcohol-free hydration mocktails, protein-forward light bites and grab-and-go wellness snacks. Elevated rather than functional — the difference between a water table and a reason to stand around.
SheStep
Bounce. Brick. Step. A high-energy group fitness experience built on the rhythm and communal energy of Bounce music — a guided brick-step routine and movement circuit that is dance, cardio, culture and celebration at once.
The SheStep Mile
The workout spills onto the BeltLine for a one-mile finale. Part fitness challenge, part Pride procession, part moving activation — sapphic flags, Pride flags and She & HER flags up, music, community leaders and anyone who wants to join. The most visible hour of the day, and the one that puts the brand in motion through the city.
The Powder Room
The one part of the weekend we'd rather run inside the festival gates than outside them. A wellness room open both days — mirrors and affirmations, a styling closet, hydration, a community wall, free resources, somewhere to sit down. Where a sapphic woman goes when she needs ten minutes and doesn't want to leave.
Sapphic Sound Series
An intimate, phone-free evening of live music, cocktails, conversation, fashion and photography, headlined by Erica Mason. Tiny-desk scale, read through a sapphic lens. No nightclub production, no performing for an algorithm — the room is the point.
Polaroid Portraits
A curated merch store and styling closet, mannequins, pieces to try on, and a She & HER Polaroid set. Every guest leaves with a physical instant photograph. No filters, no retakes for the algorithm — a keepsake instead of a post.
The full programme is at atlanta-pride.sheandher.io/program if it's useful — these pages stay on what we're asking you for.
What's in here
Five short pages. About eight minutes end to end, or jump to whichever one answers your question.
Thirty minutes with you and Steven, this week or next?
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