She + HER PRIDE ATL · Atlanta Pride Weekend · October 2026
Pride, from sunrise to soundcheck.
Wellness. Movement. Music. Community.
A signature Atlanta Pride experience designed to activate She + HER as a lifestyle, culture and community brand centred on sapphic women — and on the broader community of women who love women.
A full-day journey that explores what Pride can feel like beyond the traditional party: intentional, healthy, culturally grounded, beautifully designed, deeply connected.
The day
The weekend runs on one rhythm. Not a schedule of things — a shape a person moves through, from the quietest hour of the morning to the last song of the night.
Click any step.
SoulRise with Saki
The weekend opens at sunrise with a guided meditation and morning charge — self-worth, rest, presence, community care, pride in identity. It acknowledges the history sapphic women are standing in, and it frames wellness as a practice rather than a luxury. A quiet beginning, on purpose, before anything loud happens.
HerHydration
A branded hydration station built on coconut water and spring water, with alcohol-free hydration mocktails, protein-forward light bites and grab-and-go wellness snacks. Elevated rather than functional — the difference between a water table and a reason to stand around.
SheStep
Bounce. Brick. Step. A high-energy group fitness experience built on the rhythm and communal energy of Bounce music — a guided brick-step routine and movement circuit that is dance, cardio, culture and celebration at once.
The SheStep Mile
The workout spills onto the BeltLine for a one-mile finale. Part fitness challenge, part Pride procession, part moving activation — sapphic flags, Pride flags and She & HER flags up, music, community leaders and anyone who wants to join. The most visible hour of the day, and the one that puts the brand in motion through the city.
The Powder Room
The one part of the weekend we'd rather run inside the festival gates than outside them. A wellness room open both days — mirrors and affirmations, a styling closet, hydration, a community wall, free resources, somewhere to sit down. Where a sapphic woman goes when she needs ten minutes and doesn't want to leave.
Sapphic Sound Series
An intimate, phone-free evening of live music, cocktails, conversation, fashion and photography, headlined by Erica Mason. Tiny-desk scale, read through a sapphic lens. No nightclub production, no performing for an algorithm — the room is the point.
Polaroid Portraits
A curated merch store and styling closet, mannequins, pieces to try on, and a She & HER Polaroid set. Every guest leaves with a physical instant photograph. No filters, no retakes for the algorithm — a keepsake instead of a post.
Six of the seven happen on the Atlanta BeltLine or in a private listening room. One — Rest — is the Powder Room, which we'd like to run inside the Atlanta Pride festival footprint.
SheFIT
Pride weekend usually opens on nightlife energy. SheFIT opens from a place of intention instead — mindfulness, history, hydration, nourishment, movement, and then collective joy, in that order.
SoulRise with Saki at sunrise: a guided meditation and morning charge that acknowledges the history sapphic women are standing in, and frames wellness as a practice rather than a luxury.
HerHydration after: coconut water, spring water, alcohol-free hydration mocktails, protein-forward light bites. Elevated rather than functional — the difference between a water table and a reason to stand around.
SheStep to move the room: Bounce. Brick. Step. A guided brick-step routine and movement circuit that is dance, cardio, culture and celebration at once.
Then the SheStep Mile, a one-mile finale up the BeltLine with sapphic flags, Pride flags and She & HER flags up. Part fitness challenge, part Pride procession, part moving activation — and the most visible hour of the day.
“Rather than beginning the day with nightlife energy, guests are invited to center themselves through mindfulness, history, hydration, nourishment, movement, and collective joy.”
SheFIT · She + HER PRIDE ATLThe Powder Room
Where does a sapphic woman go at a festival when she needs ten minutes? Not to leave — just to stop performing for a while.
That question is the Powder Room. The first one ran all day at NYC Pride in June. It is the one part of the weekend we'd rather run inside the festival gates than beside them, and the reason the rest of the day has a middle.
Click through the plan.
The mirror wall
Good light and real mirrors — the thing every festival forgets — carrying affirmations written for sapphic women. Fit check, then read the wall. Somewhere to fix your face without queueing for a portaloo.
The styling closet
A stocked refresh station — blotting, setting spray, deodorant, hair ties, lint rollers, plasters, period products — and pieces to borrow if you want to feel different for ten minutes. Free, taken not asked for.
Water, electrolytes, fuel
Coconut water, spring water and the signature hydration mocktails, alongside protein-forward light bites. In Atlanta in October this is not a nice-to-have.
The community wall
Prompts people actually answer. What does community mean to you. What helped you find your people. It fills up by mid-afternoon and it is the best thing in the room.
Resources, unattended
Mental-health, sexual-health and LGBTQ+ resources on an open table. Free, no sign-up, nobody watching you take one. That last part is the whole design.
Somewhere to sit
Soft seating, low noise, no queue. The only thing being asked of you in here is nothing.
“Every woman knows the feeling of the door closing behind her. The noise drops. The performance drops. Whatever face you were holding for the room out there — you don't need it in here. This is the one place that was never built for the male gaze, and it never asked you to explain yourself.”
The Powder Room · She & HERRest. Reset. Return.
The evening
The night is a Tiny Desk read through a sapphic lens. An intimate live performance in a small room, close enough that the musicianship is the event. No nightclub production. It should feel like a room somebody found rather than a room somebody was sold.
Erica Mason headlines. That set is the emotional centre of the evening, and it is what makes the Sapphic Sound Series a property capable of continuing past October rather than a one-night booking.
The room runs phone-free. Guests are asked to put the documentation down and be in it. In place of a hundred vertical videos, everyone leaves with a Polaroid from the She & HER portrait set — no filters, no retakes for the algorithm. A keepsake instead of a post. Presence becomes part of the luxury.
Around it: a curated merch store and styling closet with pieces to try on before stepping into the portrait set, a cocktail programme anchored by the Bombay Sapphire Socialite experience, the zero-proof SHE and HER mocktails — one bright and celebratory, one softer and more layered — and Sweet Beginnings, light bites made for grazing rather than a dinner service.
Be here. Not online.
Erica Mason
Erica Mason lives in Atlanta. A Black queer artist — in her own words a visionary artist, speaker and healer. She has already run one of her Healing Experience events in the city.
Her album The Return came out in March. Here is how she describes it, beside the line written for the Powder Room months before the two ever met:
“Whatever face you were holding for the room out there — you don't need it in here.”
The Powder Room · She & HER“It's about what happens when you stop shrinking, start trusting yourself again, and walk boldly in who God always called you to be.”
Erica Mason on The ReturnThe album ships with an eight-track affirmation record and a companion podcast, and extends into her Healing Experience tour. The music is the front door to something bigger — which is why she anchors a weekend rather than filling a slot.
She also released a song called Queer Christian. In the South, that is not a small thing to have standing in the middle of a Pride weekend.
The audience
Not a Pride-circuit following — a wellness following. Erica's own media kit puts it at 25–45-year-old wellness-conscious women and creatives.
Spotify figures are platform-direct; TikTok and Instagram are HypeAuditor estimates, all observed August 2026. A sourced number beats a rounded one.
Women who follow a Black queer artist for what she says about healing, faith and self-worth. Plenty of them in Georgia. Some have never been to a Pride festival — not because they weren't welcome, but because what they see online reads as a party, and a party isn't what they're after.
A calm room is a different door in. For the woman who wants the community without the club. For the woman still working out how her faith and her sexuality share a body.
That market wasn't invented for a proposal. It exists, it trusts her, and it now has a reason to spend a Saturday in Atlanta.
The inventory
Every experience in this weekend is named, and the naming is the point. Named things can be sponsored, can return next year, and can travel to the next city. SoulRise. HerHydration. SheStep. The SheStep Mile. The Powder Room. Mirror + MIRRHER. The Styling Closet. The Sapphic Sound Series. The Polaroid Portraits. SHE and HER. Sweet Beginnings.
Each is a discrete asset. Nine categories of integration sit across them, each mapped to a moment that already needs what the brand makes.
These aren't signage placements. Hydration lives at the hydration break. Apparel lives at the styling closet. Film lives at the portrait set. If there is no natural moment for a product, we say so rather than inventing one.
All of this inventory is ours to sell, and none of it sits on the festival's books. Any brand we bring in that also wants visibility inside the festival itself goes to Atlanta Pride first — that's their inventory, not ours.
What it's built to become
Atlanta is the launch market, not the whole idea.
- Introduce She & HER as a recognisable lifestyle and cultural brand during Atlanta Pride.
- Create a differentiated Pride experience centred on sapphic women — wellness, music, style, hospitality and authentic connection.
- Build an engaged community rather than simply generating event attendance.
- Create proprietary event concepts that return annually and expand into additional cities.
- Develop meaningful sponsorship inventory across wellness, beverage, fitness, fashion, hospitality, beauty and entertainment.
- Drive merchandise discovery and sales through experiential retail.
- Establish the Sapphic Sound Series as a recurring live-music platform.
- Position Atlanta as the launch market for a larger She & HER Pride and cultural experience platform.
The She + HER promise
Atlanta Pride is filled with places to party. She + HER creates a place to belong.
A place to begin the morning centered.
A place to move your body.
A place to hydrate and nourish yourself.
A place to celebrate visibility.
A place to hear beautiful music.
A place to dress beautifully.
A place to meet someone without looking through a screen.
A place to remember the night with a Polaroid instead of a post.
Pride experienced with intention — from sunrise to soundcheck.
Where Atlanta Pride comes in
One footprint, and the rest is ours.
Six of the seven moments above happen on the BeltLine or in a private room — our permits, our staffing, our budget, nowhere near the festival's liability. The Powder Room is the exception, and it's the only thing we're asking Atlanta Pride for.
The exchange
What we'd need: a footprint inside the festival big enough to sit down in — the Marketplace is the obvious home, but any shape works — our name on the room, a line acknowledging the weekend programme exists, and an introduction to a partner who already has a float.
And if there's no space this year, the room still happens at a partner venue nearby, with Atlanta Pride credited anyway. Nothing in this programme is contingent on finding room you don't have.
What we'd bring back: a room built and staffed at our cost across both days, two Erica Mason appearances inside the festival, our own content team on the ground with cleared footage delivered in two weeks, and a consent-first measurement report inside ten business days — the same report we keep.
What we're not asking for: money, build, staffing, insurance, or anybody's attendee list.
The full ask, row by row, is on the partnership proposal.
Why us
She & HER exists to give sapphics somewhere to belong. Community first, then self, then someone.
I'm a data scientist. I built product at Google, and before that Microsoft, Etsy and Nordstrom. I'm a Black sapphic woman from Houston, and I sat on the board of Pride Houston.
Sapphic women are a market that gets described often and built for rarely. This is what building for them looks like.
