Who's behind it.

She & HER exists to give sapphics somewhere to belong. Community first, then self, then someone.

What we've done

Official sponsor · NYC Pride 2026 Partner · AfroTech, Houston Google for Startups NVIDIA Inception

I'm a data scientist. I built product at Google, and before that Microsoft, Etsy and Nordstrom. I'm a Black sapphic woman from Houston, and I sat on the board of Pride Houston.

So I know what it costs to hold a festival together. I'm not proposing to hand you a project.

Somewhere to sit down, at the biggest free Pride in the country.

What it costs you

Nothing

One room, two Erica Mason appearances, our content team, and a tracked report in your hands inside ten business days — produced, staffed and funded by She & HER.

Thirty minutes?

The one ask

A footprint inside your event for the Powder Room, both days — whatever shape you have. The rest of the weekend happens on our permits, off your books.

Why Erica

She lives in Atlanta — and has run a Healing Experience here already
1.6M on TikTok, ~992K on Instagram, both at strong engagement
The Return ships with an affirmation album and a podcast — music as the front door
She wrote Queer Christian. In the South, that matters

Timing

Oct 10–11 is seven weeks out. Build and talent lock at about four, so we'd want a yes or no in the next fortnight either way.

The meeting

Thirty minutes with you and Steven, this week or next.

Give us a footprint inside your event and we'll build something for sapphic women that your festival gets the credit for. We'd rather bring you a finished thing than ask you to make one.

And if there's no room this year — genuinely, no hard feelings. Tell us and we'll come back next year with more notice, because this is the festival we want to do it at.

Reply to this →

Our Partnerships Deck and my one-pager are a reply away — partnerships@sheandher.io

Warmly,

Desirée Yvonne Mayon Founder & CEO · She & HER, Inc.
President · The She & HER Research Institute

Prepared for Chris McCain, Executive Director, and Steven Igarashi, Director of Communications & Community Engagement · Atlanta Pride Committee · August 2026