02 · The artist
Erica Mason lives here.
Our brand ambassador, confirmed for both days. What she'd do inside the room, where she sits on your own bill, and the audience she opens that isn't already coming to you.
Erica Mason
Erica Mason lives in Atlanta. A Black queer artist — in her own words a visionary artist, speaker and healer. She has already run one of her Healing Experience events in the city.
Her album The Return came out in March. Here is how she describes it, beside the line written for the Powder Room months before the two ever met:
“Whatever face you were holding for the room out there — you don't need it in here.”
The Powder Room · She & HER“It's about what happens when you stop shrinking, start trusting yourself again, and walk boldly in who God always called you to be.”
Erica Mason on The ReturnThe album ships with an eight-track affirmation record and a companion podcast, and extends into her Healing Experience tour. The music is the front door to something bigger — which is why she anchors a weekend rather than filling a slot.
She also released a song called Queer Christian. In the South, that is not a small thing to have standing in the middle of a Pride weekend.
The stage
You announced JT on 1 July. You added Shea Couleé on 7 August. So the bill isn't closed, and we'd like to ask.
We are not pitching the JT slot. JT is in another weight class and we're not going to pretend otherwise — the chart below includes the metric where that's most obvious, because you'd check it anyway.
The narrower point: on four of five measures Erica sits second on your own bill, and she is the only one of the five who lives in Atlanta.
Spotify and YouTube figures read directly from the platforms, 22 August 2026. Instagram and TikTok are HypeAuditor estimates, same date. Bars are to scale.
She'd play whatever there's room for — Main Stage support, the Community Stage, or nothing at all beyond our own room and our own evening. Her fee is ours either way.
The audience
Not a Pride-circuit following — a wellness following. Erica's own media kit puts it at 25–45-year-old wellness-conscious women and creatives.
Spotify figures are platform-direct; TikTok and Instagram are HypeAuditor estimates, all observed August 2026. A sourced number beats a rounded one.
Women who follow a Black queer artist for what she says about healing, faith and self-worth. Plenty of them in Georgia. Some have never been to a Pride festival — not because they weren't welcome, but because what they see online reads as a party, and a party isn't what they're after.
A calm room is a different door in. For the woman who wants the community without the club. For the woman still working out how her faith and her sexuality share a body.
That market wasn't invented for a proposal. It exists, it trusts her, and it now has a reason to spend a Saturday in Atlanta.
Thirty minutes with you and Steven, this week or next?
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